Try This Modified WordPress Theme Business Model
In the previous post about business models for WordPress theme designers, I mentioned a little about designing stock themes. Hereâ€™s how I think stock themes should be done.
Why create a theme for sale at $10 per download? Why not create a theme for free and let people upgrade to an advance version for the same $10?
For now, the fact is not many people would buy stock themes or pay-per-download themes at $10 to $50. The best you can do is average ten sales for each theme. Thatâ€™s a waste of time if youâ€™re not outsourcing at a very low rate.
If you create a great theme and release it for public use, youâ€™ll get the traffic needed to generate sales. Once youâ€™ve gotten the traffic, allow users downloading your theme to upgrade to an advance or premium version of that theme for $5 to $10. The upgraded version would include color scheme variations, more integrated plugins, and other custom features that are not available to the free version
Youâ€™re not tricking or egging anyone into buying the advance version as long as the advance version has custom features or extra details that themes donâ€™t normally provide.
One drawback to this business model is the pricing. Charging for a non-exclusive theme at $50 per download is possible, but not likely for upgrades only. However, the traffic generated from releasing a free version will balance out that drawback. Along with selling upgrades, you can leverage the remaining traffic to sell advertisements on your blog.