UniqueBlogDesigns.com Review: The Elephant in the Room

Recently, Nate Whitehilll’s UniqueBlogDesigns.com (UBD) catapulted to the top of the WordPress themes community, thanks to exposure from Nate redesigning John Chow’s and Shoemoney’s blogs. Currently, business is booming for UBD’s custom design service and pre-made pay-per-download themes. With all the money and success, I wonder if Nate still have the time to sit back and realize his services and products… suck?

Before you get me wrong, my view on UBD services and products doesn’t stem from jealousy. No, I’ve already decided not to take the freelance and paid themes route. Therefore, UBD is not my competition nor am I interested in earning that level of money. Freelance and paid-themes are not worth while, for me.

I think it’s sad how UBD and its paid themes have gotten to where they are, in a short period of time, all thanks to exposure and not quality in services and products because they don’t strive to make WordPress more attractive. Furthermore, Unique Blog Designs custom and pre-made products are not unique.

Compare Nate Whitehill’s (owner of UBD) and John Chow’s (redesign by Nate) blog designs and you’ll get the picture.

As for the pay-per-download or “exclusive themes” as UBD like to call them, how can you label something exclusive when you’re going to resell it over and over again? Beats me. Second, most of the “exclusive themes” are not unique and not the top notch quality that you’d expect from a $79 price tag (about $30 above Template Monster’s price per theme).

Compare the following themes from UBD and then tell me how unique they are:

The above might be an unfair comparison because I compared UBD themes to themselves and most of their themes are done by one designer, Adriaan Pienaar. However, search any free WordPress themes database or site and you’ll run cross more similar themes to the examples above. Again, what UBD sell is nothing new or unique. At this point, its products are simply “unique” because they’re from one designer with a recognizable style. I could do the same thing and label myself unique, but that isn’t really honest when it comes to offering something truthfully different for WordPress theme customers is it?

Beyond the fact that UBD theme’s are not unique, let’s break down their quality. The structure of the designs are not carefully thought out. You don’t need to be a designer to recognize their apparent spacing and alignment problems. Graphics-wise, they suffer the Template Monster syndrome, which is too many in your face eye-candy - meant for fooling uninformed customers into thinking they’ve gotten their money worth.

But unlike Template Monster, what’s worse is the quality of UBD’s eye-candy. They’re cheaply done gradients, shadows, and reflections. Obviously, UBD’s main designer for the “exclusive themes” is subtlety-intolerant, contrast-intolerant, design-flow-intolerant, and focus-intolerant.

Without the exposure and the fact that UniqueBlogDesigns.com is really the only site or service with an ample amount of paid themes to compete with Template Monster, I would never understand why people would do business with or buy from UBD.

Before you criticize me for this honest and blunt review (I wouldn’t mind if you do), know that I’m contributing to UBD’s success by writing about it. In conclusion, UBD is simply a new cookie cutter service / product that customers are not tired of yet and it remains a joke until it cleans up its act by:

  • hiring more designers for variety in styles
  • pushing the limit for WordPress theme users like what Brian Gardner did with the Revolution theme
  • striving to make WordPress more attractive while still making money
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Pete:

1. Great Post!!!

2. Totally agree with your review.

3. Takes some guts to indirectly criticize an advertiser on your site.

4. Obviously not everyone will see it your way, and like it or not, there are going to be cookie cutter websites that become successful just because of marketing and relationships with popular websites. Not everyone appreciates a truly unique WP theme.

5. Not sure why these guys got famous, the redesigns for shoemoney and johnchow suck. I wouldn’t give them $10 to redesign my site.

Got to hand it to you on this one Small Potato, you’re right on the mark.

I think it’s a real shame that Adii sold out to UBD, doing custom designs for clients is one thing but reselling themes on a money grabbing site like UBD is shooting yourself in the foot as a designer.

There has to be something when you’re exploiting one of the best open source platform’s on the web for the sake of some quick cash.

daniel:

hi man, nice post!

ubd took advantage of the john chow flock effect.. the wannabes are buying hoping they will get rich with a similar blog design..

Small Potato should’ve taken the high road

Life is a funny thing… Two weeks ago I thought Small Potato of WPDesigner was my friend and I had put almost $300 USD into his pocket (for two months’ advertising and a review of my blog) during the last month… So am I supposed to be …

SP, I’m quite shocked at this post and I didn’t expect it from you to be honest… Sure, everyone has a right to an opinion and most people read blogs for the subjectivity inherent in the posts - but just purely criticising others’ work in the spirit of being honest is not the best thing either…

In the end, you’re the Small Potato and you say what you’d like on your blog - that still doesn’t mean that I won’t be hurt what I say about me and my work…

@ Pete - Guts to criticize an advertiser? I think it’s impulsive… I guess future advertisers needs to ask themselves when SP will decide to rip them a new one?

@ Andrew - how have I sold out? The premium themes are not entirely unique, but it also costs one tenth of the cost for a custom design. It’s targetted at a whole different market and I’m just trying to make my designs more accessible to more people. So again, how have I sold out?

Haha… And thanks for the very personal comments about me SP…

“Obviously, UBD’s main designer for the “exclusive themes” is subtlety-intolerant, contrast-intolerant, design-flow-intolerant, and focus-intolerant.”

@Andrew - I don’t have a problem with Adii making money. In fact, WordPress designers should aim for something like a UBD set up. I don’t see how he has sold out.

@Adii - I’m surprised that you’re taking this as a hurtful stab in the back. (I still consider you a friend of mine.) My post is nothing more than an honest critique that no one else bothered to write. It’s certainly not a smear campaign or a sign to say that I’m taking side against you.

I don’t see how keeping your opinions under wrap is a healthy way to show your loyalty to a friend. If anything, you should be able to honestly critique your friend’s work so he could improve.

I know you’ve tip-toed around the fact that you don’t like my design style either and I have no problem with that. If anything, I’m wondering what’s stopping you from writing a full critique on my themes.

Maybe that’s where we’re different.

I reviewed your premium theme the same way I reviewed Brian’s premium theme. My reviews are based on honest opinions.

Design-wise, I don’t have a problem with your style. It’s very recognizable and I’ve told you before; I like that fact about your style. What I do have a problem with is the quality of your design.

You have a lot of general improvements to implement. And at this point, I don’t see how they’re worth $79 per copy and that’s where UBD’s problem is.

“Haha… And thanks for the very personal comments about me SP…”

That was my attempt at a joke. Obviously, I’m not very good at jokes. Oops.

Alex:

SP always love to use controversy to drive traffic to his blog and everyone knows traffic = $$$ :lol:

SP - sure, being honest and critiquing a friend’s work is fair game and I do expect my friends to tell me if I’m doing something that’s not looking great. But publishing it on a very popular blog and thus influencing other people (the outsiders) is not fair game, it’s not friendship and it’s not loyalty!

Compare your review of my themes, with my review about your Jello theme… Not once did I comment about you personally - instead I commented on your design. There’s a big difference in the way we do things and I’m sorry, but I can’t consider someone who writes something as hurtful as this to be a friend…

To illustrate my point about influencing people - see this comment by one of your readers on my blog… Makes you think about what you’ve done, doesn’t it?

@Alex - Wow. You caught me.

“To illustrate my point about influencing people - see this comment by one of your readers on my blog… Makes you think about what you’ve done, doesn’t it?”

No, it doesn’t. If positions were switched, I wouldn’t take this review to heart and would still consider you a friend.

Small Potato,

Interesting posting. Some thoughts . . . .

First, I think it’s interesting what UBD’s marketing of exclusive themes and their success so far says about the state of the custom design blog market as a whole. If Template Monster ( TM ), as a major presence in the blog template market, is now facing a serious competitive threat from a relatively new entrant, it suggests that the blog design market itself is not fully mature, and has not grown to provide all the needs of its various consumers, some of which are now being captured in part by UBD.

So what does UBD’s success tell me about consumers?

It suggests that while TM does service the needs of a good number of people needing custom blog templates, there is still a healthy consumer demand for more players in the arena and more consumer choice.

One your criticisms of UBD’s designs is that their exclusive designs borrow from each other and are not unique. I just took a look at the three examples you referenced, and yes, while I do see similar structural elements, I also see unique applications of design to those structures that result in a unique effect. For example, if I were to look at skyline of New York City skyscrapers, I would also observe common structural elements (the buildings are tall, have windows, and tend to be largely square or rectangular), but I also observe unique applications of design that allow me to easily distinguish them from each other. I never confuse the Empire State Building with the Chrysler building.

I’m no blog design expert (I couldn’t even venture a guess as to what “PHP” stand for), but I do know when I like something. In the case of Adriaan Pienaar’s designs, (which for purposes of full disclosure, I’ve bought myself and use on my blogs), I really like his application of creative design. I just began blogging this year, and I researched the blog template market and was not impressed or very happy with the range of off-the shelf choices (including TM). I saw some of Adriaan’s early worked and was immediately drawn to it because for me, it was fresh and unlike other designs I had observed available for download on the standard wordpreess.org website and elsewhere.

I think the market UBW taps into, is the market of consumers like me, for whom unique is something that catches our eye, and something which stands out from the sea of applications of the 1-,2-,3- column themes we see repeated on other template sites. For $79, I think consumers understand the level of uniqueness and exclusivity their dollars purchase (less than a full-on, hand-sculpted site, and more than a free theme).

Consumers ultimately determine what is unique, exclusive and worth the value of their dollars. The success of UBD suggests a niche of consumer needs that had been previously unserved are now being met. I myself welcome, more entrants in the market. I welcome more applications of creative design. After all, it’s consumers (like me) who ultimately win in the end.

They’re not only similar to each other, which is hard to avoid when you have one designer working for you, but they’re also very much similar to WordPress themes that you don’t have to pay for.

Fundamentally, WordPress themes are all similar. However, at some point, you have to separate yourself to deserve the “unique” label, not to mention charge people money for that “unique” label, which I felt UBD failed to do.

Small Potato,

I’ve worked closely with UBD and their staff and they are “top rate” to say the least. Their response rate was unheard of on the net, and I’ve had designers work on over 2 dozen of my websites in the past 8 years of being online.

UBD prices are more than fair and turnaround is awesome!

So I don’t know your beef, but you need to find it with someone else.

Mike - I’m not criticizing their turn around time or overall customer service.

You WILL NEVER get business putting down other peoples work dude! Who are you to judge. If I am correct, it says you are an “AMATUER DESIGNER”, so what gives you the right to judge? I can’t stand people who put down other people in hope to gain. Guess what happens in the end? You LOSE DUDE!

Mike - I can’t give my opinion on MY OWN BLOG even when it’s honest? Please tell me what I’m gaining from this review.

Oops. I accidentally deleted your last comment Mike. I meant to respond. If you could, please post again. Thanks.

Mr. Small Fry,

What you’re gaining from the review: An awful lot of enemies.
You didn’t review the service thoroughly, you picked at it because you’re a tad angry that they’re doing what you decided not to.

Sad, if you disagree with how someone is operating: Become their competition. If you can’t compete, don’t dive to the bottom-feeders & start tossing around worthless personal attacks.

David - Small Fry? Nice, but not sick burns. That’s funny considering the fact that you’re hosting Adii.co.za on your hosting network. I remember you offering me the same hosting opportunity in exchange for a copy of the Showcase theme, which I rejected.

Talk about personal David…

I’m glad I don’t possess your holier than thou attitude.

Oops! You “accidentally” deleted it. Nice! You’re a class act. I hope more people find your blog and read these comments. But…”oops”…I forgot. You can delete these as quick as we type them so why are we wasting our valuable time on this little blog.

Dude - I accidentally deleted your comment. I didn’t delete your other comments so why should your last one matter more? In any case, you should be glad because I read your comment and it proved that you couldn’t refute my point about being able to post honest opinions on my own blog.

You don’t know when you quit do you?

If you like, you can post a comment right now. I won’t delete it. Geez man.

johnd:

Relax people. It’s his own blog, he IS entitle to express his opinion. This reminded me about Michael Arrington from TechCrunch simply expressing his own opinion on a startup. The whole world hated Michael for a minute. Today, he still has a BOAT LOAD of readers.

SP, you have my support bro. I agreed, UBD sound like a scam to me with the “exclusive themes”. The design is good, but pretty generic to me.

jd

OK, this is a trip! SP addresses the elephant in the room, and he gets trashed for it???

Almost every WP designer I’ve talked to has the same attitude about UBD … they are anything but unique. Every “custom” design is similar … so similar that I could probably point out a UBD theme just from looking at the header.

Not that it’s a bad thing though … UBD has a great model … pump out as many customs for a set price as possible. The plus side for them is more business, and the plus size for the client is a relatively low price for a custom theme (in a market where a good custom theme can run from 1,000-3,000 depending on the designer (Chris Pearson for instance).

But the fact that SP criticized the nature of their business in an honest way is refreshing. He just said publically what a bunch of designers are saying privately. Personally, I’m relived I’m not the only person who has been severely disappointed with UBD’s designs.

As far as Adii goes, I think a deep breath and some “chilling” is in order.

Ask yourself this question … would you pay $80 for one of the “unique” themes on UBD? I wouldn’t. I can find similar themes for FREE on the theme viewer or here at wpdesigner.com.

Anyway, I have to say a freakin’ huge THANK YOU to SP for doing us all a favor an telling it like it is. This doesn’t mean he, or any of us, don’t like UBD or Adii, it just means they have some problems that should be addressed.

It’s nothing personal.

johnd:

yo Mike, bro - go play some golf or something - actually, you are wasting our time man. I’m starting to sense you are using this opp to promote yourself. Not to be rude or anything, but, I felt you are being unfair to SP and the readers. A bit selfish don’t you think.

Good one Nathan. I’m with ya on that bro…

Pete:

Well looks like adii’s ad is now gone. Intresting development. I am going to assume adii requested a partial refund or just requested the ad be removed… One person (SP, an amateur web designer) doesn’t like your designs and so you pack up and move??? Maybe if enough people complain about your finance’s picture on your blog you will remove it? Please remove it, it’s the last thing people want to see when looking for a designer. I suppose you attach the picture with every proposal you send out?

Romit:

Hi SP,

I am so happy that finally someone dared to question their quality.

When i saw JohnChow and ShoeMoney promote them - i was like… WTH??… really! WTFH??

JohnChow redesign was okey… and ShoeMoney redesign? - haha!! it SUCKS! its so very… 2001ish!! i hope they dont call it web2.0

Yes the bad gradient thing is really true - again Shoemoney redesign is very clear example.

But the biggest thing to wonder about is not that the designs suck so much… but that the guy got sooo much promotion for making sooo ugly designs - and that too for soo much money. (I guess $500 something for total redesign?). haha what a joke.

I love you SP. Because not many dare to call BlogRush a waste of time initially (which it is) but you did. And Because not many dare to show how much these guys at UniqueBlogDesigns suck.

Keep posting good stuff. You have many readers who comment rarely ;)

Not everyone can, or should drive a Ferrari. There have to be an awful lot of Camry’s in the world to make us recognize the beauty of an amazing, high-power machine, yes?

Jordan,
Excellent point. Consider this too … Toyota, the company that makes the camry, makes so much money that they own Lexus. Guess where they make all their money? Yep, the camry’s.

The same goes for Chrystler (owns Mercades), Ford (owns Lincoln and Jaguar), and GM (owns Cadillac).

Sometimes being the best isn’t the most profitable model. I can assure you … trust me … the guys at UBD are better businessmen than designers, and because of that, they are making some serious cash.

WOW SP - dear dear…you do know how to cause a stir!

Right, like some others I’ll deal with this in points.

1. You’re entitled to write what you wish on your own blog. A reader should never forget that.

2. As much as you consider yourself amateur, and your graphic abilities may not be the best, your coding is of a very high standard. You know what you’re doing, and you understand proper use of structure and tags, etc. So people should be aware of that before they hang off your self given ‘amateur’ status.

3. I don’t believe you are jealous of Nate of UBD. I don’t think you need to be either.

4. I consider Nate a friend, so initially I feel a little for him. He’s just trying to make a living, and a respected designer tears apart his business and its work. However, I think Nate should look at this in a mature way, and implement changes in order to gain the confidence of those who feel the same as you (there seems to be quite a number).

5. I see where you’re coming from. But lets be honest SP, most of the blogosphere are copy-cats anyway. If they had a choice of a unique, and classy theme like Darren Rowse got done, or a John Chow copy, we both know which they’d go for.

Jordan and Nathan - Good point. Say what you will, but leave Camrys out of this. I drive a Camry and that’s depressing enough hahaha.

Armen - Thanks for #2, much appreciated.

Everyone is entitled to their own opinions and a lot of you will share SP’s opinion about our work, since you obviously share certain interests and viewpoints (therefor you read WPDesigner).

So what to do now that a bunch of the small potatoes doesn’t like our work? I guess it’s simple - we’ll just keep our heads held high, put shoulder to the wheel and continue to work damn hard as we have done in the past. People will have personal preferences and therefor no design will ever be perfect and accepted by 100% of any given audience / readership.

I must state again - I wasn’t worried about SP’s comments about my work - instead I wasn’t happy in the way he decided to air his views. Friends look out for each other - not put each other under the public spotlight called scrutiny…

BUT, this has happened now and I’ll be playing it by ear. I’d like anyone to feel free to post their views about the UBD themes (specific to individual designs) either here, on my blog or on your own blogs. Conversations about things like this is ultimately a good thing (when you don’t get shafted and blindsided into it).

@ Pete - yes I requested that my ad gets pulled, simply because I felt that there was clearly a conflict of interest in my placing my ad on a blog where I am criticized… I did not request a full or partial refund of the price I paid for the design - instead I just wanted to have the ad pulled.

@ David - thanks for backing me up. SP is probably just agitated at the fact that he did not expect your business deal and that’s why he is criticized you for backing me up… Which makes me think…

Isn’t this review from SP a knee-jerk from the fact that he decided NOT to do premium themes, but now he has seen that designers like myself and Brian Gardner are successfully using premium themes as a viable business model?

Jack:

SP, I’m totally with you on this one. I’m fed up with “unique” and other “premium” templates looking precisely like somebody took a couple of minutes modifying any of those free themes by adding a couple of fancy icons and slapping a 79$ tag on them.
As for Mr. Golf-man above: you’re not using these comments to promote your own site, are you?

Jack:

Also, Adii, I don’t think SP’s criticized your business model or indeed your success - I guess it’s got more to do with his opinion that your templates, design- and otherwise, don’t excel and don’t overshadow about a couple of thousands free templates being offered elsewhere in any way.
I’ve criticized some of SP’s templates and I don’t think he’s better than you - however, he doesn’t charge people 80 bucks for a theme ;)

@ Jack - sure SP didn’t criticize the business model, because he couldn’t after he decided NOT to use it himself…

About the designs - SP highlighted three themes that’s up for sale, yet he neglected to shed some light on either of my two magazine-style themes, which are right up there with Brian Gardner’s Revolution (even though Brian is still way ahead in terms of popularity, success and coding quality) and proving to be the most popular designs on UBD.

To further showcase the improvement in my own design skills - see The Box Magazine which I did over the weekend and will be released on UBD in the coming week or so.

Again - everyone is entitled to their own opinion about my designs and generally I encourage feedback. SP’s criticism however doesn’t seem very credible to me and it does seem like there is an underlying plot at play here…

They’re just making money. They are being successful doing so. Everything on the internet is not charity or free.

They are unique in the sense that a group that is willing to pay will have the theme. By no means do they say that you will be the only one with the theme.

I think its an unfair assesment. Sounds like it is more out of jealousy than anything else to me.

Adii - Like I said over and over again. My critiques were about quality, not style. I didn’t write a personal attack based on design preference. I wrote an honest review based on quality.

Some of your readers wrote comments on your blog to express opinions similar to my own. Don’t blame the small potatoes.

I know you didn’t want the refund like you said, but I returned half of the money like I said I would. I hope that PayPal transaction went through.

“@ David - thanks for backing me up. SP is probably just agitated at the fact that he did not expect your business deal and that’s why he is criticized you for backing me up… Which makes me think…”

I’m agitated because I didn’t expect his David J’s business deal? He tried to trade web hosting for a copy of my Showcase theme, but I said NO. He turned around and offered you hosting for that big banner on your blog and tried to take your side with his holier than thou attitude.

And no, it’s not a knee-jerk reaction or jealousy. Brian Gardner’s also create premium themes and he too experienced great success, but you don’t see me writing a bad review about his projects. If there weren’t a Brian Gardner to prove my point, I’d hate to imagine how many more David J. would come out of the dark to simply to take your side without actually thinking honestly to criticize my review.

UBD simply sucks and Nate is marketing to uninformed users because it’s good business. You just happened to be his main designer. Even without you, I’d doubt that UBD would be anything different because it simply will cost Nate more money to put out better products.

Get over your theories. There’s no underlying motives. I understand you’ll need time to come to terms with that.

And Adii, I can comment on your magazine themes and so-called improvement with the Box Magazine theme too, but I don’t think you’d care to read.

That post seemed a bit agitated SP!? :)

Sorry to disappoint you. I just wanted to clarify that I’d be happy to tell you what I think about your magazine themes.

SP - if you feel that the magazine-style themes are worth commenting on, feel free to do so bro. I never said you weren’t allowed to air your opinion on your blog - instead I’ve repeatedly said that everyone is entitled to their opinion…

Is this statement based on a review of quality? >

“UBD simply sucks and Nate is marketing to uninformed users because it’s good business.”

Surely that seems a bit personal and over the top.

Like I said, you wouldn’t care to read further reviews from me. What’s the fun in that after all the personal attacks and accusation you’ve made against me?

Your personal comments and accusation of an ulterior motive for my review is what’s over the top here, not my responds to your comments.

UBD sucks and they’re maketing to uninformed users IS based on quailty and it’s truthful. But somehow, you failed to reference your own comment, which was what I was trying to respond to.

I merely suggested the possibility of an ulterior motive due to the fact that the “review” came out of nowhere. And that wasn’t an accusation - I was merely wondering whether their might be other motives at play and whether the review might’ve been more than just a review…

Anyway, I’m over this bro. Sure I will defend myself, my work and my achievements thus far and that’s the reason for my comments here and the post over at my blog. Review what you want and say what you like.

Just like you’ve taken my review as a personal attack. I take your suggestion as an accusation.

Understandable. Good luck with everything and I do mean that. I’m going to sleep.

Adii, for a guy who says he’s not “worried about SP’s comments about my work,” you’re doing an awful lot of whining. get over it. if his opinions didn’t matter you wouldn’t care.

i’m not a designer, so i won’t offer an opinion on you little dog and pony show over at UBD. but i do have an opinion about small potato. he appears to have integrity. you’d be lucky to have him for a friend.

Pete:

adii, you wrote “I must state again - I wasn’t worried about SP’s comments about my work - instead I wasn’t happy in the way he decided to air his views.”

So you mean you just don’t like that he made his comments public? Is he supposed to use gentler words? Just wondering, how should he air out his views? Isn’t that kinda what a blog is about?

BTW, adii your designs aren’t like the worst ones out there, but in my opinion, are not worth $79.

I think the wordpress community is a bit spoiled by the vast amount of really outstanding free templates that maybe we expect too much from a $80 template.

Right or wrong UBD is just trying to monetize their huge traffic from being featured on popular blogs. And so far they half-assed it.

Speaking of conspiracy theories… funny how they pretty much only list chow and shoemoney as their clients (both of them are friends) and you got to love this quote from their website:

“With clients such as John Chow and Shoemoney, Unique Blog Designs has already established itself as a premier blog design firm.”

Ok, I am only suggesting this because I CAN NOT BELIEVE how crappy the redesigns for those two sites are. It’s like a 11 year old did them. Even UBD’s site is pretty crappy, notice how they use a lot of images for basic text? that’s so 5 years ago!

daniel:

.. adii, stupid move on pulling the ad out, ..sp is more then a friend i think, you don’t get a lot of friends that have the balls to say what they really think about your work.. you can use this to improve your designs..

I think I’ve mentioned this before, SP, but your insanely blunt honesty totally sets you apart from the pack. This is a good thing. Keep it up.

For what it’s worth. This is why one would raise prices above Template Monster. It makes you look like you’re an expert. Whether or not UBD’s work is better than Template Monster’s I don’t think they can be criticized for charging less.

I do agree with you about Revolution and Showcase setting the standard for what constitutes a premium theme.

And I also can see Adii taking this personally so maybe send him some chocolates or something. No joke. I presume you have his mailing details from the ad sponsorship.

Er, I mean “I don’t think they can be criticized for not charging less”

[…] want to get into all the details, but, basically SP give his — to put it mildly — honest opinion of Nate Whitehill’s business, Unique Blog […]

In the end, both SP and Adii would gain from this, you know, controversy could be equivalent to traffic and exposure anyway. It’s still a win win situation :p

But I guess you guys just have to chill. It’s becoming so unprofessional.

We all have different styles.. and maybe SP just keeps pointing out that the designs aren’t that unique because they all look too similar .. but the domain name or company is actually called “unqiue blog designs”.. and it doesn’t justify “that”.

well that’s how i understand this whole thing.

Mmmm, competition seems to be hotting up in here. Just visited adii’s website and he seems to be quite offended by this post. There are many different aspects of this issue to look at. While i completely agree with you SP on the facts about the themes, the payment, etc I think it may be better to tone it down a bit in terms of the way the criticism is convey. Maybe then adii would not be so disgruntled. I think the word “Suck” might have pushed it over the edge.

I just posted a comment on adii’s site this morning about his response to your post which I think is an overreaction. you guys have slightly different focusses and i do agree that what ur offering SP is much more valuble to the wider wordpress & blogging community and much more unique. I’ve benefitted greatly from visiting your site regularly but not so much from adii’s though his is geared more towards sellign himself & his services in a more hard selling type of manner.

I think it is important to remember to always maintain a level of humility in these issues though as arrogance is something which will eventually take something good and tarnish it. This advice goes for myself, for SP, for adii and anyone else out there achieving any kind of success and attention. Humans are always influenced by their circumstances & environment but keeping things cool and on the humble side will ultimately win you more friends & less enemies.

My 2 cents worth.

Romit:

ChiQ i agree with you. But keeping aside all this contraversiy, difference in taste, difference in pricing strategy and difference in taking wodpress design as business - we have to note that - designs made UniqueBlogDesignes REALLY sucks and are clearly of VERY low quality. I dont care if its expensive or cheap or free. I just care about quality.

Anybody - i mean it, ANYBODY with little knowledge about modern designing trends knows well enough that what this guy did at shoemoney redesign is a total blunder - and since shoe and John said he was cool - everybody says he is cool. Thats called ass licking. Good that SP didnt do it.

He might be a good person. There is no argument. His clients say that he is very responsive and works very good. But thats not the point. Point is - no matter how cool he is - his designs are not really of good quality.

And, Adii - please take this the other way round - nobody has any personal problems with you - we all love you. But facts are facts and there is no question that your designs are very old fashioned and bad quality. Quality and Taste are different thing. Your taste may be different compared to SP - BUT you have to deliver quality. Thats the point. Your designs are not really worth the praise it is getting. And SP dared to say it out.

Gradients are wrong - color selection is wrong - spacing is wrong - images are wrong. Not that it is worst - just that it really don’t deserve to be on shoemoney and john’s sites.

@Romit - I don’t know for sure, but I think Nate did the JohnChow and Shoemoney redesigns, not Adii. Of course, that’s no excuse for UBD. Check out the following designs:

John Chow (a client of UBD)
Nate WhiteHill (owner of UBD)
Mike Pedersen (a client of UBD)

That definitely makes me think twice about Mike Pederson’s “top rate” label for UBD’s service.

I agree with you on this SP. And they should not be charging that much money for those themes. They’re all the same. Pretty sad if you ask me.

sethuhdiah:

The way I see it, theres a big opportunity for wordpress theme developers on the web. Its all about supply and demand. The people buying low quality themes are uninformed and really are clueless to their cheaper alternatives. Whatever keeps them happy & puts money into greedy peoples pockets.

How can such a poor designer like SP criticize another. This blog itself has such an amateurish design. Jeez.

[…] Revolution”). Small Potato offered a balanced review of Brian’s theme, but then in his most recent post, says that the themes designed by Adii, to be sold through Unique Blog Design, “suck” […]

JohnD:

Yo Don - Sir Clueless, stay out of this conversation man.

Who are you to say about designer, you are sure not one. Please don’t tell me those painting are “exclusive” too man. Last time I check, I found 3 similar painting on eBay bro. Scam.

You’re telling me the design for this blog is world class? It doesn’t even have it’s own logo. Just a regular typeface, and the 2-column theme looks rather generic to me.

Anyone care to disagree?

Okay that was some read!!

Starting on a personal level: I disagreed with SP’s initial review. I think UBD designs are generally of a very good quality, yes a little pricey but I have paid more for a WP theme so ….. and for someone to suggest that UBD designs are nothing more than free WP themes tarted up is absolutely ludicrous - a kick in the teeth for UBD tbh.

$10 for John Chow design - are you sure mate?

The John Chow design is very good, the golfing theme is a tad sickening tho, but overall, Im generally impressed with UBD and it’s designs - the world revolves around money, let someone charge what they want if they think it’s worth it.

I dont think Small actually intended on making comments on a personal level, without offending you small, your English can be a tad broken so benfit of the doubt should come into play with this one, in my book anyway.

I totally agree that the “premium” WP theme scene hasn’t matured yet, and I’m sure there’s plenty more visionary developments still to come for the mighty WP - can you imagine these aweseome developers stretching the capabilities of WP3?!?!?

Controversy = Traffic
Traffic = Money
Money = Jealousy ?

Keep up the good work chaps ;)

Nate:

@Don Ray: this site is completely opposite of “amateurish.” It has a simple, professional look to it that you have failed to achieve on your own site.

@SP: I’ve got another project coming up and would love for you to review it with the same brutality as this review. I will post it in the forums when I’m done.

Small Ptt.
HOW OLD ARE U????

@Don: I totally disagree. Granted, it’s not the finest of designs (which is expected as Small declared he sucks at designing, which is very odd considering his blog is titled and based around designing themes), but it’s a clean and simple theme that probably has features that Small is proud of perhaps?

Designs come and go remember? Perhaps you may get rid of the painful cyan colour on your site?

The post is about Smalls review on UBD and it’s response/impact.

Don - For the sake of not starting a senseless argument, I hope you see the flaws in your own comments. That’s all I have to say.

TheWebGuy - I didn’t accuse UBD of selling modified free themes. Did you notice Nate’s, John Chow’s, and the golf blog all have VERY similar structure, style, and design?

At this point, we’ll just have to agree to disagree about UBD’s quality, but we both can’t deny that UBD is reusing most of its previous projects for new clients. Any experienced web designer / developer should have a set of core files, tools, and resources to build upon, but feeding your clients the same theme over and over again is just shady.

And TheWebGuy, I do have troubles with grammar and English in general :)

Nate (not Nate Whitehill) - I’d be glad to, but don’t expect me to rip you a new one. If it’s great, I’d say it’s great and praise you for it. If it’s bad then be ready for the same brutal honesty :)

Hafe - I’m 20 years old. I’m not trying to be mean, but how is that relevant?

[…] next move was fellow designer Small Potato, who in a review of  Unique Blog Designs (which sells Adii’s theme), called the outfit a “cookie-cutter” operation that […]

Sorry small, that wasn’t aimed at you, it was Jack who suggested UBD are tarting-up free themes and flogging them for over thirty quid!

The John Chow design is quite good, it’s attractive and appeals to me, the golf blog is hideous tbh - but I see where your coming from - they are of a similar structure, but that still is not enough for me to review a sites products in such a way.

It’s a tricky situation! He’s lined your pockets with $300 and probably chats like a friend on MSN perhaps, so this will have come as a BIG shock to him to see a ‘friend’ slag his work off in such a public manner BUT a review has to be honest otherwise what’s the point in doing it in the first place?

As for pulling the ad! Isn’t that cutting your nose off to spite your face adii?

Overall Im a fan of UBD and their designs and I hope they continue to produce quality WP themes, as for you Small, I hope you continue believing in freedom of speech - keep it up pal!

[…] UniqueBlogDesigns.com Review: The Elephant in the Room - Small Potato isn’t a fan of UBD’s work. An interesting debate has sprung up over this. I’m a fan of SP designs and the themes from Unique Blog Designs and Adii so I’ll sit on the fence on this one!! (Check out Armen Thomassian’s view on the subject). […]

Andra:

Beef and Pageviews………

SP everybody knows, in the biz games never the best are the greatest.

The rats can do it too.

Remember this is the @

Jack:

After reading a couple of UBD-friendly comments, I took another look at John’s (”Moneymaker’s”) and Mike’s (”Golfer’s”) sites in case I missed something in terms of design (I didn’t even dare to take a look at the source - I bet the xhtml/css parts look “interesting” as well).

Well, apparently not: I still think they SUCK BIG TIME.
Their main characteristics seem to be

a) inconsistent colours, padding, margins etc
b) about a zillion icons in about a zillion various dimensions, colours and styles (John)
c) menu header texts created as images (wow, haven’t seen these on serious pages for ages)
d) a distinctive “so 90’s, so old-fashioned” feel
d) an overall sense of pages being created by a “designer” who’d fail each and every exam at any designer’s school in the world

In addition to SP’s slightly over emotional yet contextually agreeable review, I’d really love to read a designer’s (in proper sense of a world; self-taught wordpress “premium” designers not included) review of these pages …

Yikes! I rarely have time to comment on blog posts, but how can anyone stay away from drama like this. The entire concept of providing premium “payed for” themes and templates has always rubbed me the wrong way. The design of any “worth while” site should be tailored around an idea or concept that has already been established. You should never search and absolutely never pay for a generic predesigned and prebuilt site template to match your concept simply because you will never find that perfect match. That is not to say that the themes you find on sites like UBD are all bad, but I have to say that something is lost in the design process when themes are being mass produced for resale. As designers, we should be inspired by other designers. I use sites like WPDesigner.com and Adii alike to diversify my approach to design, but you will never see any site of mine using an out-of-the-box template, free or payed for.

I have to admit. I got suckered into buying the your revolution is a joke. I loved the other revolution news theme but $299 USD for it was a bit too high. Atleast with this I got two page templates with the structure I wanted for $79.

Now looking back, would I have bought it again? Probably not, but would I fork over $299 for news revolution, I would only buy that if I could see the coding behind it. Because I’m not too happy with the your revolution is a joke.

Guys, I agree with everyone else, there’s a huge untapped market. Words like Unique and premium are being thrown around. Some theme designers really need to step it up. If you are not going to provide a visual design thats different from the rest, then atleast make sure the coding is proper. I am in touch with Nate and hope he can help clean up some of the coding issues.

I forgot to mention that although I’m not too happy with the look / feel. I have redesigned as much as I can and hope to continue changing it. Check out my site and have a look at the code. It will give you a good example of what the Your Revolution is a Joke theme can do out of the box.

Like I said, wasnt’ too happy with the php coding and wordpress tag support but the css was clean.

Kanwal,
Revolution is only $79 and Revolution News is $99. And I can tell you from experience that the code is fantastic. Brian knows what he’s doing and offers great support after the sale.

I haven’t seen the code under the hood of Your Revolution.

I’m considering purchasing the Revolution Magazine theme. TheWebGuy.tv has done an excellent job revamping the Revolution News theme.

The only issue I had with Revolution News was that for $99 I had to keep the links in the footer. I dont mind but would rather brand it as my own. It was a quick decision. Rash or not, I’ll find out in a week or so if I made the right decision. Unless of course, Small Potato comes out with a lighter jello wala mala theme.

Fred:

Nice post Sp , the truth hurts and that life.. I’m looking forward to more of your themes.

Adii, remove the stick from thy ass. A review +/- = a review none the less, and you are a part of the UBD team. Take your criticism with a grain of salt.

One thing I noticed that was good in this review is that you actually have a “recognizable style”. Get off your high horse.

What a fucking bunch of bullcrap man. Adii, why are you so stepped on the toes because of a negative review about the quality of your company? If you take your work serious, you should not react that way. Instead, you should do something about it. Negative critique is also critique, and therefore you need to look at whát you can do to make that critique dissapear.

Man, grow up and bear it.

Wow, just found this site and came upon this.

One thing I have learned is there is a difference between one’s opinion about design/coding quality and a personal attack. I feel that this border’s on both.

First, if you don’t like someone’s design style, or what they are doing, then don’t visit their site, or buy from them.

Secondly, this is Small Potatoes blog, so he does reserve the right to discuss what ever he pleases, no matter what the content. Maybe he could have chosen a few words better.

Third, trashing someone’s reputation can have long lasting effects upon your own reputation. You can have a civil and peaceful opinion and discussion without trashing another person or their site or business.

Just my opinion, feel free not to trash me… :O

[…] perhaps a blunt but personal opinion about Nate Whitehill’s Unique Blog Designs titled:”The Elephant in the Room“. We think he wrote what a lot of people were thinking — Is UBD really that Unique? […]

[…] of the themers My friend and contributor to MyBlogIt.net Small Potato lashed out at fellow WordPress theme designer adii. Was this just a publicity stunt? I thank so! If so it […]

Fact is, whether it’s posted up here or not, what SP wrote is what he thought. Friends or not, colleagues or otherwise, this is what he thought about the whole setup and you can’t escape that.

The real issue is whether it’s a wise move to air this for all to see, or whether or should have stayed between friends. Just because you have an opinion doesn’t mean you have to publicize it because there are other factors involved.

However, by the looks of things, SP only said what a lot of people were thinking.

S.P … i like the cut of your jib. Opinions are like a$$holes, we all have one …. an that`s yours, more power to you for telling it like it is.

The ONLY reason i responded to this post was Mikes comments re `Oops! You “accidentally” deleted it. Nice! You’re a class act. I hope more people find your blog and read these comments. But…”oops”…I forgot. You can delete these as quick as we type them so why are we wasting our valuable time on this little blog.` ….

If that isn`t THE most childish response i`ve read i`ll go he!

SP was more than willing for you to repost your comment so as not to sensor the comments with an unfair baise.

I think you`re just looking for a fight. I suggest you stick to the golf Mike.

[…] week, Small Potato from WPDesigner posted a review about Nate Whitehill’s Unique Blog Designs. All the points that he made are very true. In […]

no doubt UBD is terrible and without John Chow, the site is nothing.

I dislike the fact people cannot cope with CRITICISM. SP just made a post .. I cannot understand why others got so “flamed” about it.

The designs who claim to be exclusive are to be re-sold .. I mean I buy a design and you can also get it. In my books EXCLUSIVE means I OWN IT ONLY. I am not a native speaker but the word is the same in Romanian and kinda means “one owner” too if we’re talking design.

The JohnChow design is cute, but resembles the Ocean Mist theme too much … maybe I’m too tired from modding my skins today, but this is my impression. The Shoemoney design is … well .. OK, better if we left the old one in place though.

I have all the respect for the designer, but I dislike it when people jump as if bitted by their .. you know what .. just because of a review that’s not positive.

SP .. I love your courage. A blogger has the freedom to do this: comment on something as he wishes. It’s your damn blog, say what you have to say. I bookmarked the site and will come often. I love VERTICAL people who are not afraid to speak their minds.

Criticism is GOOD: makes you wanna grow. Let’s hope after all this turmoil our designers see the issues and improve. We all grow and such comments (even if not favourable) should give us some hints :)

Well one this is sure - You either sell ‘premium’ themes and make some cash, or dont and drive a Camry like Potato boy.

Charl - That made me laugh :) . Thanks.

[…] is accurate and is illustrated very clearly in the recent open “feud” between Adii and Small Potato. Adii being the designer who has recently partnered with the very successful Nate Whitehill. Nate […]

John:

Finally!

I know a customer of UBD (bluefur.com) and I was appalled at their new site.

Thanks for an honest review of UBD work!!!!

JB

SmallChange:

Interesting that the owner of this service uses a “free” public theme he modified, designed by someone else… I would think he would want to showcase the uniqueness of the designs starting with his own site as a sample. Guess not!

[…] UniqueBlogDesigns.com Review: The Elephant in the Room - Small Potato brings up a valid point about the “uniqueness” of Unique Blog Designs. […]

[…] approach to blogging - a trait that has seen him embroiled in a trifle controversy over the growing market of premium Wordpress themes and the monetary greed and poor design […]

I sort of agree with SP. I didn’t see the unique value in Adii’s premium theme. In fact, most of the premium Wordpress themes I found over the internet have no uniqueness and makes me saying.. “Where the unique value of it? I myself can do design like this. It’s just a typical 2-column theme…”

There are many more free themes look more unique than those premium themes.

Been waiting for these pricks to email the design wtf, getting on 5 days now, and it said “within 24hrs”, got some lazy ass email saying they were at “blog land”. Tbh I don’t care if they are going DisneyLand, we paid for the blog template, and no one has sent it (sent? should be auto dl). Don’t feel like waiting any longer, so we cancel it.

Crap!

I like the UBL designs. I think anything that is popular you will find those who like to poke holes in it.

I think this was all a giant linkbait scam but hey…what do I know.

WP designer! look at this:

What’s wrong with the premium designs at http://www.uniqueblogdesigns.com/exclusive-themes/? Block mag seems to be the best one.

You said alignment and spacing issues. Just exactly what is wrong with the alignment? Could you elaborate WP?

Btw, both of you are pretty good designers in my book.

You don’t have to be the best to make money, just have good business sense and to be a first mover. UBD is doing just that. I don’t think UBD cares too much about being the next N-Design Studio and pushing the limits of design. Rather their focus is giving a product that is unique enough and making money.

If you don’t recognize the spacing and alignment problems in those themes then frankly it’s a waste of time to point out every little detail.

The argument wasn’t about what it took to make it as a business. It was about quality.

WP designer! look at this::

Unfortunately if the common user can’t see those flaws, then you should tell us.

It looks like some of the alignment on the text and spacing in the blocks are not all the same.

I think you’re being a bit hard on the guy. He might not be the BEST designer in the world, which there isn’t much he can do about that. But he has found a way to make a living doing what he loves. Something very few people accomplish. I give him props for taking advantage of the John Chow and ShoeMoney connections. That’s my 2 cents.

mario:

SP is right. Maybe he shouldn’t have used names of the people he was criting. adii should really remove his images on his blog, even his business “look”. He seems like he’s done well… but dude proffesional??? adii browse over to coda.co.za and take some tips.
Theres a difference between a theme and a “unique theme”. Your not only exploiting wordpress which is open source, but also designers as your taking away work from them. I can understand if you wordpress guys coded the php for designers.

I have checked all relevant parties blogs and designs. I need a service where my unique designs catering to the client must be converted into wordpress. Clients who are generally uniformed would probably go for your cheap “unique” designs because they don’t know any better. Your killing the industry and under valuing designers “friend”

Who the F*%K are friends, this is the internet nerd. Friend is a guy who u chill with, business is what this is.

Its in the same line as spec work - should be just has hated and intolerable.

I found this via adii’s site funny enough, was checking sa blog awards. He was telling everyone how steamed he is at you.

Ciao! Ciao! Friends

Mr Patato keep up the good work, dont include names, and always be positive after being negative (I learnt that from top gear xtra) ;)

[…] and subsequently Adriaan Pienaar’s commissioned work for that site. After reading through the first and second parts of this drama in its entirety, I think a call for diplomacy is in […]

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